- If you have (or desire) any market share dominance, you should be ATTACKING weak competitors and taking share. Just like if you have money and think you want a place in Florida for winters, NOW is the time to buy!
- Now is the absolute time to fire/lay off weak people in all categories. Do not wait. The situation will not get better. Exception: if the weak performer is bright and has high levels of personal desire and professional commitment, arm that person with the right skills: easy ROI.
- Now is the time to recruit the strongest of salespeople. You will need a robust and inspiring vision. How do you know if you're shooting high enough? Post-interview, candidates should tell YOU "no" 50% of the time.
- Get outside intelligent people to review and challenge your "go-to-market" sales strategies. The landscape has changed and many will waste money trying to sell things the market doesn't need anymore.
- ELIMINATE everything that is not moving you toward your goals: stuff on your desk, your email, parts of your life, your office environment, newspapers, TV, booze, distractions etc. "To do" list management doesn't work anymore, and our brains were really designed for the "agricultural age." Sure, we made it through the "industrial age", but are now overwhelmed in the "information age." To keep up, YOU HAVE TO DELETE THINGS, as does every person up and down your hierarchy.
Thursday, November 12, 2009
5 Things EVERY Business Leader Must Do Right Now
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