A blog is a Web site typically maintained by an individual who uploads journal-like posts, or entries, that can include additional material of graphics, sound or video. A rough estimate would show that over 70 million blogs exist online and the number grows daily.
It is important to monitor the most influential blogs for your industry, and then regularly converse with them. As traditional media outlets convert to the Web, many reporters now look to blogs for relevant content and generate story ideas from conversations they find online.
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